Give your customers confidence that they are getting what they pay for!

For more than 80% of people buying seafood, the most important factor is that they are getting the species of fish they are paying for. Give your customers confidence that they are getting what they pay for by joining our Fish Names Brand Scheme. The scheme allows you to proudly promote your use of correct fish names by displaying the Approved Fish Names logo.  License requirements License fees

Where you can use the logo

A scheme license authorises you to use the Logo:

• at the physical business address identified on the license
• on seafood products packaged at the address identified on the license
• on vehicles operated by that business and distributing product exclusively for that business
• on vessels operated by that business and supplying product exclusively to that business
• on promotional material and stationary for that business address.

License requirements

You need a separate Scheme license for each business, and for each different physical business address at which a business wishes to use the Logo.

For example:

• If more than one business entity has the same business address, each business entity requires a separate Scheme license.
• If your business has multiple outlets, then you need a separate Scheme license for each physical business address at which you wish to use the logo.

Apply for a Scheme license.

Fish Names Scheme Presentations

• Fish Names Scheme Presentation to Australasia Aquaculture 2008